When it comes to hyped-up vehicles, few match the Bronco. Ever since the Bronco’s return was announced,
people have been clamoring to get their hands on it. With serious off-road driving capability, heritage
to its name, and real potential in the market, the Bronco looks to be a huge success once it finally
goes for sale. As details came out more, the Bronco looked and sounded more exciting to the point that
minutes after the world debut, the First Edition was sold out. Orders for other trim levels have
continued to flood in as well, showing the obvious excitement around the new off-roader. As a
full-fledged off-road capable vehicle with rugged good looks, it isn’t surprising to see why. However, there were two issues with the debut. The first is that even one year out, the Bronco is still
not for sale on showroom floors. The second being that many people got confused when Ford then launched
the Bronco’s little sibling first. The Bronco Sport, while not at all mechanically related to the
Bronco, was quickly brought to the street to fill the need of those who wanted small suburban SUVs and
CUVs that looked tough enough to hold their own on paths outside of the parking lot. The Sport is a
surprisingly good little trucklet in terms of looks, packaging, and even drivability on various surfaces
to the point of conquering quite a few difficult off-road rock trails even. It’s understandable why people were caught so off-guard with the Bronco Sport hitting the road first by
nearly a year if they hadn’t followed the news on the Bronco at all. Covered in “BRONCO” badging up
front, on the rear liftgate, and sporting the Bronco logo, the Sport does a convincing job in saying it
is the Bronco especially since the actual one does not say it anywhere other than the front grille. In
terms of price even the two are similar, but don’t think for a moment that the Bronco is the same as the
Sport.
What Is The Bronco?
What Is The Bronco Sport?
Are The Two Broncos Related?
How Do The Broncos Differ?
Relation In Ford's Lineup
The Bronco is the real deal Ford offroader from the 1960s reborn. After being absent from the market for
over 20 years, the Bronco is more capable and durable than ever before. It has been designed from the
ground-up to be as drivable on pavement as it is through rough and incredibly difficult off-road terrain
like rock, rivers, and just about anything else thrown in its way. To get anywhere, the Bronco has up to
310 horsepower and a body-on-frame setup that allows it to go over pretty much everything when paired
with the optional 37-inch tires from the Sasquatch package and locking differential. The Bronco has
already been proven to tackle off-road courses in Moab and Telluride and has the same features that made
the first generation Bronco a massive sales success. The Bronco is one of the first Ford products in recent time that has been designed with customization in
mind outside of the Mustang and Focus ST/RS. As such, the removable body panels, external light and
audio wiring, and customizable interior sets the Bronco far apart from nearly any other vehicle on the
market. Stepped up to the yet-to-be-released Warthog model, it is the most off-road capable Ford
production vehicle ever built which includes the F-150 Raptor.
Where the Bronco goes, apparently so does its little sibling too. The Bronco Sport is designed to fit
more suburban life than the Bronco, but that did not stop Ford from making it surprisingly capable. The
Bronco Sport was built on the same platform of the Escape but has been beefed up both visually and in
terms of performance. The more boxy shape and fender flares give the Bronco Sport a more aggressive look
than the more pedestrian Escape. With its unibody construction, the Bronco Sport is intended much more to be a slightly off-road ready
family CUV that will more likely than not never see more than a gravel or dirt road for off-road use.
With up to 250 horsepower, the Bronco Sport has some capability off-road, especially when in Badlands
trim but at the end of the day the Bronco Sport is more a successor to the Bronco II than it is to the
Bronco. Another thing that both vehicles share is Ford’s new G.O.A.T (goes over any terrain) system that will
adjust to whatever surface you are on depending on what setting is chosen. This control allows the
Bronco and Bronco Sport to adapt as they drive based on input from the suspension and cameras to ensure
the vehicle works as well as possible over difficult terrain. This feature is only available in these
two vehicles currently as a Bronco-only feature.
While these two are very different, there are some factors in common. The use of the name “Bronco” is
more than just skin deep regarding both vehicles which may surprise many people. Looking at both
vehicles, the only visual similarities are the front grille, the boxy body style, and a surprising
amount of the interior design. While the two vehicles differ on platform, drivetrain, and engine, it
would be easy to imagine a two-car garage consisting of one of each. Both vehicles are unique in the
market compared to what else is offered by competitors like Chevy and Dodge. The Bronco Sport brings a lot of the options and naming from the full-fledged Bronco into its own lineup,
including the trim levels. Many of the trim levels on the Bronco Sport are the same as on the Bronco
including the top performance trim on the Sport called “Badlands”, which sits one below the Wildtrak
trim for the full-size model. Additionally, throughout the interior of the Sport you have Bronco logos
scattered around with more than double the number of Bronco badges than the actual Bronco. The Bronco
Sport also carries over the Bronco’s boxy and rugged styling to look tougher than most CUVs on the
market. In terms of performance, the Bronco Sport is realistically much more capable than it should be. The
Bronco Sport and the Bronco are incredibly similar in nearly every dimension, off by only one or two
inches in most measurements including height, width, and length. Even with some specs varying by more
(including breakover angle and wheelbase), measurements like departure angle and cargo space are similar
measurements as well to the full Bronco. Factoring these figures in, the Bronco Sport could actually
partially take the niche of the Bronco for those who want something off-road capable enough without it
being a full all-terrain vehicle.
While the two may share some similarities, there are many more differences. The most obvious difference
immediately is size. The base trim full-size Bronco sits more than an inch higher, and with the optional
35-inch tires that increases even further. The Bronco also features a broader body more suited for
driving in different environments than just some light off-roading and city driving as well as its
removable body panels. The Bronco is available as a two-door as well while the Bronco Sport only comes
as a four-door five seat passenger vehicle. When comparing the four door Bronco, it is much larger than
the Bronco Sport since it rides on the frame of the larger Ranger pickup truck. The Bronco also has a
slightly different front end than the Sport and a rear tailgate that opens differently than the Bronco
Sport too. Under the hood comes more differences. The Bronco is fitted with either a 2.3 liter turbocharged inline 4
or a 2.7 liter turbocharged V6 which both put out more power than either engine option for the Bronco
Sport. Additionally, the two use different gearboxes too with the Bronco Sport using an 8-speed
automatic while the Bronco comes with either a 7-speed manual or a 10-speed automatic depending on which
engine and options you choose. The Bronco also comes standard with a locking differential in order to
further improve off-road use while the Bronco Sport does not.
As you continue diving deeper into the Bronco, more differences become obvious too. While on the surface
the interiors of the cars may resemble each other, differences in materials and technology become
apparent quickly. The most obvious difference is in the gear selector. While the Bronco offers both a
manual and automatic gearbox, the Bronco Sport does not. Furthermore, the Bronco Sport’s gear selector
is a rotary dial while the Bronco still uses a traditional gear selector and rubberized handbrake. To
help the Bronco off-road, it has Ford’s 360-degree camera available, but the Bronco Sport does not offer
it, even as an add-on from the factory. While the Bronco Sport also has a traditional gauge setup, the
Bronco does not and instead uses a digital display next to its gauges. While the exterior of the Bronco
Sport may say “Bronco” all over the body, the ruggedness and toughness of the Bronco translates into the
interior with hard lines and only the second “BRONCO” badging.
When it gets down to it, the Bronco Sport is more or less an entry into the Bronco family. The Bronco was
legendary off-road and as a fun vehicle, and Ford knew that when they developed it. The Bronco Sport is
more for family duty with some camping trips during the year while the Bronco is more for actual use
off-road. Of course, the four-door Bronco can do this too, but costs dramatically more than a Bronco
Sport in a similar way to the Wrangler Unlimited costing much more than the Cherokee Trailhawk. The
Bronco, regardless of trim level, is an enthusiast vehicle through and through and was designed with the
intention of adventuring off road and seeing the world while the Bronco Sport just isn’t. While making two different models with the name “Bronco” might be confusing, seeing the two on the road
is enough to immediately show which is which. By selling two different models, Ford appeals to both
those with families and those without as well as providing a family-friendly option to those who travel
more than average. As a sub-brand, Bronco works well with these two models but the models should have
debuted at the same time to help minimize confusion or eliminate any doubt among enthusiasts who first
see the Bronco Sport after being shown the Bronco. Price-wise, Ford has made sure to differentiate between both vehicles as well. With the Bronco Sport as a
more family-friendly model, it’s price reflects that with a much lower entry price and fully loaded
price than the Bronco. At $26,660 the Bronco Sport already undercuts the Bronco’s price by $2,000 and
fully loaded is cheaper than a mid-level trim on the Bronco. Starting at just shy of $29,000, the Bonco
starts at a higher price and each trim level jumps the price up higher. Ford’s reasoning is that as an
enthusiast vehicle, the Bronco can command a much higher price of up to $60,000+ with options. With
price, ability, and style considered, it is very hard to confuse the Bronco and Bronco Sport, and once
the Bronco is more prominent on the road people will be able to see exactly which vehicle is right for
them for their needs on and off the road. Image Credit: Ford Media CenterHere's What Separates The Bronco And Bronco Sport
What Is The Bronco?
What Is The Bronco Sport?
Are The Two Broncos Related?
How Do The Broncos Differ?
Relation In Ford's Lineup